![]() Before we explore Catmull’s leadership strategies and eight tools for maintaining a team’s creative spark, we’ll examine Catmull’s background and the decisions that led to the rise of Pixar. Through the journey of Pixar’s creation, Catmull developed leadership strategies that fostered creativity in the workplace while ensuring the company remained profitable and successful. He worked tirelessly to advance the technology of computer animation and, eventually, co-founded Pixar to marry his love of animation with his expertise in computer technology. Though he faced a multitude of challenges, Catmull persevered. In fact, his early pitches of computer animation were rejected by major studios such as Disney. At the time, all animation was done by hand, and the concept of using a computer to create characters was deemed nearly impossible. When Ed Catmull, co-founder of Pixar Animation Studios, started his career, he had one goal: Create films using computer-generated animation. 1-Page Summary 1-Page Book Summary of Creativity, Inc. ![]()
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